The more details you include, the better insights you provide — and it makes for more entertaining reading. But consultants have to be careful about what we share out on the wide open Web to avoid damaging our clients or our relationship with them. Treat your customers as you would want to be treated.

Make it easy for customers. Everyone likes easy and simple, make sure that your business makes it easy for the customer to speak with the section or person they need to, in other words, don't give them the run around. Work one to one if possible. This is courteous and they will appreciate it.